True north

True north is an organization's strategic and philosophical vision or purpose. It acts as a bond that can hold both hard business goals, such as revenue and profits, and broadbrush visionary objectives that appeal to the heart.

Source checked2/2 values · 2026-10-25Methodology

Specification

1 source

Kind	methodology
Origin	Adapted from Dennis 2006, p.45

Study notes

The concept pairs quantitative business goals with qualitative, emotionally appealing objectives in a single statement of purpose.
Definition adapted from Dennis 2006, p.45.