# True north

Operations · `True north` · verification: source checked

True north is an organization's strategic and philosophical vision or purpose. It acts as a bond that can hold both hard business goals, such as revenue and profits, and broadbrush visionary objectives that appeal to the heart.

## Specification

| Property | Value |
|---|---|
| Kind | methodology |
| Origin | Adapted from Dennis 2006, p.45 |

## Study notes

- The concept pairs quantitative business goals with qualitative, emotionally appealing objectives in a single statement of purpose.
- Definition adapted from Dennis 2006, p.45.

## Sources

1. [True North - Lean Enterprise Institute](https://www.lean.org/lexicon-terms/true-north/) (accessed 2026-10-25)

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