{"id":"true-north","model_id":"True north","name":"True north","summary":"True north is an organization's strategic and philosophical vision or purpose. It acts as a bond that can hold both hard business goals, such as revenue and profits, and broadbrush visionary objectives that appeal to the heart.","study_notes":["The concept pairs quantitative business goals with qualitative, emotionally appealing objectives in a single statement of purpose.","Definition adapted from Dennis 2006, p.45."],"safety_notes":[],"sources":[{"url":"https://www.lean.org/lexicon-terms/true-north/","title":"True North - Lean Enterprise Institute","accessed":"2026-10-25"}],"verification":{"status":"source_checked","checked_at":"2026-10-25","values":2,"method":"llm_source_check"},"updated_at":"2026-10-25","type":"operational","spec":{"kind":"methodology","origin":"Adapted from Dennis 2006, p.45","related":[]},"url":"https://machineschema.com/operational/true-north","license":"https://creativecommons.org/licenses/by/4.0/"}